Strategic brand clarity, delivered in one week.
A high-impact, low-lift offering designed to help purpose-driven brands find their voice, define their vision, and build a brand strategy for sustainable growth.
Strategy before design, always.
You want your brand to mean something. Not just to look polished, but to feel aligned. To sound like you. To connect with the right people. To guide what’s next.
But like many founders, you may be too close to see the full picture. Overwhelmed by options, unclear where to begin, or tired of trying to DIY projects that need an expert. That’s where the Brand Blueprint comes in.
In just one week, we’ll deliver a strategic foundation tailored to your business, helping you clarify your voice, vision, and value, so you can take your next steps with crystal-clear confidence.
Designed for purpose-driven founders like you.
The Brand Blueprint is the right fit if you…
Are launching something new or repositioning what already exists
Are shifting your audience or refining your messaging
Want to elevate your brand but don’t know where to begin
Need clarity before investing in brand design or website development
Are attracting leads that aren’t aligned
Crave an expert perspective that feels both strategic and grounded
THE PROCESS
How it works.
Big-picture brand strategy, made actionable.
1. Onboarding
You’ll complete a short questionnaire to help us understand your goals, audience, and story.
2. Discovery
We’ll dig into your audience, brand challenges, and research your industry space to begin connecting the dots.
3. Strategy
We synthesize these insights into a comprehensive and strategic Brand Blueprint, guiding you through voice, values, positioning, and visual direction.
4. Delivery
We’ll walk through your beautifully designed PDF on a live call with expert recommendations and clear next steps.
WHAT’S INCLUDED
What you’ll walk away with.
Strategic deliverables, without the overwhelm.
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Your blueprint covers key elements like…
Brand Substance–Purpose, mission, values, and the beliefs behind your work.
Positioning–Your audience, niche, and what sets you apart.
Brand Persona–your voice, tone, and brand personality.
Messaging Framework–how to talk about your work so it resonates.
Creative Direction–Mood board, aesthetic guidance, color ideas.
Activation Ideas–suggestions to bring your brand to life across channels.
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Once your Blueprint is ready, we’ll review it together so you feel fully aligned and confident moving forward. (You’ll also get a recording of this call for easy reference).
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From website content ideas to marketing priorities, you’ll walk away with clear next steps and expert insight to keep building your brand—whether that’s brand design, website development, or ongoing strategy.
“The package was 100% what I needed to help me launch my business! I knew I wanted a strong, clear and attractive foundation from which to build, but just didn’t know how to do that on my own - Victoria’s team got me there!”
— Katie, Founder of Rooted Resilience
OUR APPROACH
A method made for meaningful brands.
All of our offerings are shaped by The Ethos Method—our signature framework that starts with intention and centers around your values. And we build from there, so your brand isn’t just beautiful, but deeply aligned.
This method is born from years of experience leading strategy and design for purpose-driven institutions and a desire to do things differently, with more care, clarity, and a deeper respect for what makes each business truly unique. Our team blends research, reflection, and creative insight to help you articulate your essence and build a brand that honors it.
FAQs
Ask away.
Still have questions? Below you’ll find everything you need to know before booking. We’re here to make the process simple, transparent, and stress-free—and if there’s anything we missed, just email us at hello@ethosbrandstudio.com.
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The Brand Blueprint is $1,750. Full payment is required at the time of booking.
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About 90 minutes total: 30 minutes to complete a short questionnaire and one hour for the walkthrough session.
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The Brand Blueprint is a focused, one-week intensive that provides the strategic foundation of your brand, including positioning, initial messaging ideas, creative direction, and more. Think of it as the starting point: clear, actionable, and designed to guide your next steps. Unlike a full branding engagement, it doesn’t include custom messaging or brand design, but it sets you up to move into that phase with confidence and clarity.
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Yes! Everything is done online—no travel, and no calls (unless you want them).
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Absolutely. Whether you're just starting out or refining your existing brand, this process is tailored to meet you where you are. The Brand Blueprint helps you get clear on who you are, who you're for, and how to move forward with purpose no matter what phase your business is in.
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You’ll walk away with a deep understanding of your brand and actionable next steps. If you'd like help implementing the strategy—from brand design to website development—we offer other services to bring it all your visions to life.
Clarity is closer than you think.
Let’s map out what makes you different—and how to communicate it. In just one impactful week, you’ll gain a fresh perspective on your brand and a strategic plan to grow.